I received this question via email and thought I would share some of the
response I wrote.
As I've mentioned before, real estate is very local, right down to the subdivision. So instead of looking at all homes in the city of Keller, I concentrated on Hidden Lakes, the community in which this person's home was located. In the last six months there were six homes sold in that price range and nine active listings. That is a nine month supply. Considering that a six month supply is considered normal, nine months is definitely indicative of a "Buyers Market".
As far as time to sell, those nine actives have been on the market for an
average of 121 days and the six solds averaged 108 days. That time range does
include some of our slowest selling period. November and December are very
quiet when it comes to real estate activity.
The determinants of time on market are price, preparation, and presentation with
price relative to value being dominant. We can help you determine a value
range for your home. Where it is priced in that range directly and forcefully
impacts how long it is on the market. It has to be priced right, right from the
start. Why?
Every new listing has an initial burst of buyers looking at it. These buyers
have been looking for a while, and check out every new listing that meets their
needs. As a result, they are extremely well educated about their micro-market
of interest. As soon as they walk into a home they can tell if it is overpriced
or if it is a good deal. And appealing to these crucial first-lookers is what
will sell your home quickly. Once they are gone, they don't come back, and all
you get is the slow trickle of new entrants to the market. This is why listing
high and then reducing is a mistake - you miss those first lookers. Did I
mention they don't come back?
The result of this is that if you graph time on market, you see a strong "bar
bell" effect. Maybe thirty percent of the homes sell in a month, dropping off
to a trickle of a few percent a month, until you finally chop off the chart and
see the other end of the barbell with a big jump at "120+ days."
And, there are signs that prices are softening. We're eagerly awaiting February
numbers for some solid sign, as mentioned in an earlier post. If we are in a
down market, you must get ahead of the curve - buyers are demanding deals, and
every month you are in the market can cost you a lot more than carrying costs.
While secondary to pricing, preparation and presentation reveals to the buyer
the true value of your home, removing obstacles and objections and reasons not
to fall in love with a home. This is a very emotional business. A pre-listing inspection
and professional staging are the starting points there. They can help push
your price up in your value range.
The pre-listing inspection helps you catch any big problems and many of the
small problems. Having a clean inspection report to show buyers is a huge plus.
They won't see many of them at other listings, and seeing that you went to the
extra expense and effort is impressive and reassuring.
Presenting your home in a way that appeals best to buyers is also important, and
a professional stager is often needed. Your home strongly reflects your
preferences and your tastes. That's a big part of why you own a home! However,
once you decide to sell, your home turns into a house, and you must make it into
"product" with broad appeal. And unfortunately this means bare, bland, and
beige. This can be a painful step, and you just have to look forward to the fun
of decorating your new home!
So, the average time to sell might be 108 days. But the minimum time was nine
days, and I bet that that home was well priced, well prepared, and well
presented.